top of page
Main page
CLIENT
Ajinomoto
YEAR
2022
TYPE
DESCRIPTION
'Ilabas ang Sustainabilidad' is a sustainability initiative by Ajinomoto that highlights the brand’s commitment to environmental responsibility ranging from waste reduction and eco-friendly packaging to promoting mindful consumption.
Client wanted to improve the logo to further strengthen the campaign's mission and make it more relatable for Filipino households.
​
Visual Identity Design,
Logo Design
The colors are tweaked to use hues that are more meaningful and aligned to our trust in sustainability. Green represents the lush greeneries we live in, blue represents the rich oceans, and light blue is the air we breathe. Put together, the colors represent the healthy Earth we want to preserve.
bottom of page