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CLIENT
CTBC Bank
YEAR
2015
TYPE
Visual Identity Design,
Logo Design
DESCRIPTION
CTBC Bank’s SME Business Loan is a secured financing option tailored for small and medium enterprises in the Philippines that have been operating for at least three years.
The word “SME” carefully constructed with geometric precision using a grid system to convey a sense of structure, reliability, and professionalism. The letter “M” incorporates subtle human-like forms that symbolize partnership and collaboration.
Teal (#007C7A) represents growth and trust, red (#E92733) adds a sense of urgency and action, while dark brown (#4D3035) brings depth and dependability. The use of the Gotham typeface, known for its clean and modern aesthetic, enhances the logo’s clarity and accessibility, making it feel both professional and approachable.
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