DESCRIPTION

Every child is born with a unique gift, but it takes a nurturing environment for that gift to truly shine. Amid the pandemic’s challenges, the campaign emphasized how talent doesn’t pause and neither should support.

By spotlighting Sheena’s journey from an ordinary child to an international theater performer, Promil Four reinforced the idea that with the right nutrition, encouragement, and learning opportunities, parents can help unlock their child’s full potential even at home.

Through this emotional storytelling and digital activation like the i-Shine Talent Camp Online and the song “You Nurtured It”, the brand positioned itself not just as a milk formula, but as a partner in every parent’s mission to nurture their child’s dreams.