DESCRIPTION

Featured easy-to-follow recipes and Ajinomoto staples like Ginisa Mix and Crispy Fry. More than just recipe content, Cookmunity fostered a sense of togetherness by showing user-submitted dishes, seasonal cooking themes, and helpful tips for budget-friendly, nutritious meals.

Whether it was back-to-school baon ideas, holiday handaan recipes, or everyday ulam hacks, the campaign positioned Ajinomoto not just as a flavor enhancer, but as a partner in Filipino households making cooking easier, tastier, and more meaningful.